Built by Industry Insiders
Designed for Growth
Xarra was formed to solve a problem both founders lived firsthand. African music has world-class talent, but limited access to the capital needed to match its ambition. We exist to close that gap.
One Mission. Every Initiative
From funding artists to building the next generation of songwriters through Sonic Story House, everything Xarra does has the same goal: a more profitable, transparent, and equitable African music market.
One where artists keep ownership, visionary investors earn exponential returns, and the entire industry grows sustainably for all stakeholders.
Our Values
Full Transparency
From term sheet to repayment, you see everything clearly, always.
Fairness
Rigour
Long-term Thinking
Aligned by design. We structure every deal so our success depends on yours.
Evidence-based. We underwrite from real revenue data, not hype.
We measure success in careers built and partnership, not transactions.
Our Team
Our team is led by two founders with over 25 years of combined experience across music, law, business and strategy. Bound by a deep passion for African music and a shared belief that the industry deserves better infrastructure.
Bruce Langa Jr, Co-Founder
10+ years of music industry experience covering artist management and development, combined with 3+ years of legal practice. Brings the legal and commercial rigour to structure deals that are transparent, enforceable, and fair.
Damian Malgas, Co-Founder
10+ years across artist management, publishing, promotion, and music education. Former IAP Manager at Bridges for Music. UCLA songwriting graduate. Deep roots in the South African and UK music ecosystems.
How We Work
Apply
Submit a Brief
Artist or manager submits via the For Artists page.
Review
Data Analysis
We assess streaming, social reach, release history, and revenue.
Valuation
Fair Pricing
Data-driven models value the advance against projected income.
Structuring
Bespoke Deals
Terms matched to the artist's revenue and risk profile.
Funding
90 Day Cycle
Capital deployed within 30 to 90 days of agreement.
Return
Shared Revenue
Royalty flows shared between investors and artists automatically.
Close the capital gap facing African music creators. Connect investors with high-potential music projects. Build lucrative long-term partnerships and not merely transactional relationships.
ⓘ Xarra Creative Capital is a Banana Cartel Company. All rights reserved.
support@xarracreative.capital