Leverage Africa's Musical Renaissance

Western music markets are mature and saturated. Africa is growing at 5x the global average with 60% of its population under 25, when combined with rapidly rising internet penetration, and genres crossing into stadiums on every continent.

The upside window is open right now, but it is already closing, as traditional institutional capital begins to take notice.

We aim to position proactive investors at the forefront of this generational opportunity.

42%

Of the world's youth will be African by 2030, the largest music consumer base on earth.

(Population Reference Bureau)

$67B

Projected global live music revenue by 2035, nearly double 2025.

(Goldman Sachs)

31%

Concert ticket prices have risen 31% in five years and are still climbing. The global live music market is on track to nearly triple by 2030.

(AMW Group / Pollstar)

All Roads are Leading to Africa

Why Xarra?

25+ years of industry experience. Data-driven underwriting. Robust Legal infrastructure. Private, curated deal flow not available anywhere else.

Minimum investment

R500,000 (~$30,000 USD)

Commitment Period

12 to 24 months

Open to African & International investors

Availability

Commit capital to the Xarra fund. We deploy it into SA's most promising artists. Repayments flow from a pre-agreed share of future income, tied to real revenue. Principal available after 12 months. Monthly & quarterly reporting as well as deployment strategy insights.

How We Work

Why a Fund?

Pooled capital means better deals, broader diversification, and professional management, without the complexity of investing deal by deal. We handle underwriting, legal structuring, rights verification, and monitoring. You receive one clean, consolidated view of your portfolio. Xarra only profits when everyone wins.

ⓘ Xarra Creative Capital is a Banana Cartel Company. All rights reserved.

support@xarracreative.capital